RIZZDOG

Email me at therizzdogz@gmail.com

DAY 1 – CHOOSING BRAND NAME

I used to get a ride halfway home off a friend and his mom used to be cool with me jumping in the back. They had one of those landrovers with the big heavy doors that opened a bit like a massive fridge.

The traffic used to build up quickly after school finished and on one occasion I ran to the back of the car, opened up the door and quickly jumped in. The look on the moms face was priceless. It wasn’t my mates mom, it was somebody completely different. Same car different mom, or should I just say, wrong car.

When we do things too quick we can easily make mistakes . Having a good grasp of the project and breaking it down into bite sized chunks can be uber useful. Don’t rush in especially when choosing your brand name…

Choosing our name Rizzdogz was easy as pie. I’ve been watching the use of this word Rizz develop-emerge online for quite some time and I gotta say i think it’s cool, rad and clutch all rolled into one, and of course Generation Alpha’s version. 

I had a feeling it was a keeper and when I seen Rizzdogz.com was available I snapped it up like a rabid hound. As for dogz well for the look alone with another 4 letter word after Rizz made sense. It had to be the z and not the s for the aesthetics of it and to keep it sensical, symmetrical and stackable.

Print on demand I’ve had some experience with so creating designs for dog breeds also granted the opportunity to explore the hundreds of breeds and go after those dog breed keywords in a unique way, but more on that later.

First I really just want to drill deep into this fact that, “Getting your own brand name is the way forward in 2026”. Be it dustwinddude.com or chickenwingonastring.com it doesn’t matter, owning it is what is so essential.

To stand out from the crowd we need a unique and grabby brand name. Or at least something that ties with us as the flesh and blood human beings that we are. I’m year of the Dog in Chinese astrology and my daughter loves dogs so that does for me [cheeky grin]…

Make sure your social media handles are available and when sure, lock them down quick style.

I was told when I was 11 or so it was all about positive mental attitude. It was our PE teacher who told us , he was also our form tutor. He was so effing right. 

Until next time, sleep tight.

The Rizz Dog

DAY2 – CHOOSING PRODUCTS/SERVICES

Inspired by the mega drive game ‘Skitchin’ and earlier, the film ‘The Roller Boys’. Me and my buddies were hell bent on giving it a try. That is holding onto the back of a car and hitching a ride, attached with a mean grip, gritted teeth and a pair of rollerblades.

We tried and had mediocre success, some cars were slow, some more grabbable that others, most cars just pulled away quickly so we couldn’t hold on. 

One car though with a spoiler sticking out the back was cool with giving us a try (or he didn’t know I’m not really sure) we held on as the car went through the gears , he must have been going pretty fast , then all hell broke loose when I went over a metal grate and lost my footing, going on one foot then another metal grid, then I lost that foot, turns out I really needed that one foot on the ground at least. Anyway…

I went to my knees and everything turned like slow motion. I calculated a sequence in what must of been a millisecond or two, I had to let go of the spoiler, how to fall, on which side and where on my body to hit the ground first. I chose my right arm and let go of the car, immediately my right arm shredded (to the bone on a patch) 

then I went into an army roll and totally missed my head. My knees and arms where battered but otherwise fine. 

I got up and gave my mate a wave and shouted I was alright. The injuries needed nursing for days afterwards but I wasn’t fussed at the time, went to a friends garden, got the blood hosed off and I was good to go, actually tried another skitch on the back of a land rover. 

This is certainly a don’t try this at home kids story but it opens into a fascinating point. When you absolutely need to make a decision , not matter how difficult , the answer will be there, even if time itself has to slow down for you to get to the answer. 

Being solid on the name Rizzdogz made things kinda easy for us. If you’re still deciding on a name cool your jets, it might take some time to land on the right one for you. Advice should you want it, wait till the end of this seven days of emails then circle back to the first [or subscribe to our RIZZDOGZ 7-Day Turbo Edition] email for more core/deeper insights.

So many possibilities open up in the dog niche (and hopefully yours too),  collars, leads, clothes, treats, vitamins, to name a few. Plus personalised items with dogs printed on them (for humans). Hats, T-shirt’s, hoodies, bags, phone covers all very popular. I could Dropship? I’ve found in the past this to be a rather unreliable endeavour though.

Print On Demand even though it’s mostly a little more expensive than dropshipping would be best for us, I knew that instantaneously. We can always rely on our items being in stock with print on demand. Also as I have a penchant for making designs, it was quite easy to settle on POD as my path of course.

After some careful investigation I found Printify to be one of the easiest to scale, Printful is up there too. Gelato is also worthy of consideration.

With big breakthrough days I find it valuable to, as soon as my head hits the pillow silently express thank you for all the things big and small that are happening, I’ll really try to cover everything and after giving thanks to the universe and whatever powers it.

I’ll ask for guidance and more inspiration along the way. I’ve found this to be highly beneficial and at times answers come back very quickly. Problems + reaction (gratitude) = Solutions… Try it and and see for yourself.

Yours with gratitude and best wishes.

The Rizz Dog

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DAY 3 – CUSTOMER BASES AND MARKETPLACES

Have you ever been winded? And when I say winded I mean properly winded. As far as I remember it only truly happened to me once. And it was an unsettling and dumbfounding experience.

Me and a pal of mine went to a spot we often frequented in a little woodland area only to find a rope swing, it looked a bit sketchy , not like the robust swings we often set up, still I thought it must be fine so I climbed on. Sitting and holding the dodgy looking rope I thought I’d give it a quick yank just to be sure it’s fine and that was it, SNAP!!!.

No sooner had I pulled the rope, the wooden stick I was sitting on and me headed straight down to the ground. SMACK!!! Gravity eh? Must have hit my coccyx , I let out a loud shouting wail like scream. Only no sound came out of my mouth, it was an iery experience, my scream was soundless. Bizarre, 4-5 seconds went by and then (oddly) as though somebody was slowly turning up the volume on a speaker the wail began to gain pitch and volume.

Assrrrgggghhhh!!! It hurt for a shy while, then afterwards I felt fine and went back to the normal messing about we used to do. 

This silent scream can be how things tend to feel with a new website or new online venture, you can feel like you are trying out new sketchy things, and quickly feel as though you made a painful mistake. It’s hard to know if things are going to work out unless you give them a try. It’s going to take sometime to build authority in your niche. Be patient, the visitors will come . 

Build decent collection pages and populate them with the relevant products. Write articles make videos and include the products as hyperlinks. Use our helpful tools (in the Turbo Edition) to make the processes faster and smoother.

Larger Domains with authority are now being ranked and the old 3 page websites that used to rank have been largely demoted. Excel in your niche and think about building out your site for the future (build a decent and robust rope swing) 

LLM models love old school seo, they search google for their answers so be an authority in your niche and you’ll smash it on large language models too.

Finding people to buy dog related products is not such an issue for us, will your niche be like that? or will it more specific and seeking to solve one particular problem? 

Our brand, we have the Dog featured with specific breed appealing to specific dog owners through hashtagging breeds on social media. Representing as an image printable on any surface through print on demand and short animated videos with music on socials.

Congruence in look and style across all designs has been taken into account and we have the added geo aspect as a flag and or colour scheme that matches the dog’s origin, Scotland Switzerland, Germany etc… We have retro graphics as the look being appealing to gamers and those with a feel for 90s nostalgia too… which is currently having it’s revival.

Picking a brand with at least three realistic and appealing dimensions (Cool dogs,countries aspects, 90’s graphics) like this I would argue is ideal. The reason we went for retro graphics is after checking around, even on Etsy, there was very little in the way of retro graphics and pixel art (it’s growing though). Gotta move fast to stay ahead of the curve. 

The scope of places to sell these items is almost endless. I’ll certainly stick with Etsy before scaling to Shopify and use third party apps to manage the multichannel feeds. We will find our buyers and fingers crossed the designs themselves are just thought so cool that rizzdogz becomes a household name. 

Yours Sincerly 

The Rizz Dog

DAY4 – DESIGNS / OFFERINGS

When I was much younger, about 10 or so I got a basketball as a gift, god I loved that ball. But could I shoot hoop, not really no. God knows though I used to try.

The basketball court for me was literally right next to our row of houses so I could walk there in under a minute. It was usually empty in the morning or whenever I played there so I could get in some proper practice time 🙂

Anyway one time a player came down, an actual player from a local city team, the Birmingham Bullets and that day , half hour with him changed everything. I remember him being intense, dripping with sweat and superhuman like with how he moved with the ball, it was like watching hyper speed in action.

All he did was show me one simple technique, but it was so cool that’s all I needed to score almost every basket in future when I got the ball close enough to the basket.

When I positioned myself below the basket as long as I passed right to left in a zigzag, I could throw the ball and back spin it off the backboard slowing its roll and guaranteeing a basket.

Must have practiced it a thousand times to get to that right, that’s the point though, that one session with the Birmingham Bulleteer totally levelled up my game.

Get hooked into one good line when you are working stay there and go deeper, when it works it works don’t knock it or try to change anything just stick with it.

It was I got to admit 3rd time lucky, for RIZZDOGZ it really was, in fact after the first two prompts and iterations of the dogs I slipped into a deep and chilling head cold.

I started dreaming in Dog Images and My body had given up on the task of the laptop and dwelling space I’d inhabited in the house unwaveringly, now called the ‘Rizzdog factory’ of course my daughter thought all this was hilarious, but that’s cool, she’s only 7. 

What a difference it might have made to have an old dog marketer look over my shoulder and say “better tweak the prompt”. The smoking disaster that had been iteration 1 and 2 all had to go in the recycle bin [eff my life], as I realised what was needed in the prompt, the dogs actually started to exude the Rizz, the third iteration was born.

I’d tried other generators for the ai art but to be perfectly fair to dalle their images hit the spot for the looks wanted, (once we got the prompt just right) pushing the potential is worth a try, adding and removing elements as you go should you bring doing a bulk run with a generator. For me it was third time lucky. Good luck though if you are doing many images, and you choose a niche as multifarious as mine. You’re gonna need it.

Now the square designs will work just fine on t-shirts and we can bulk edit, prepare and scale to save time adding all titles, descriptions and tags as we go to keep neat, organised and on target. It may take a little more work to get designs to feature correctly on coffee mugs and other products (deciding precise print area and dimensions/placement) of the images , this took a bit more time and consideration , we got there though with the help of canva…

Wishing you the best, hope you strike it lucky on first attempt .

Yours in disaster and triumph alike,

The Rizz Dog

DAY5 – MARKETING FORMULA 

Somethings you simply can’t do anything to avoid, back when I was 17 I had a few great work buddies. We had a right laugh at work and afterwards it wasn’t uncommon to have a few beers. One of the lads was well into listening to the Chemical Brothers and his brother was more into Korn and the like.

Anyway we were out in somebodies place drinking beer and listen to music and all of a sudden for some reason we all ended up on bicycles. We must have been heading for a shop or someplace. I had no idea, I was what is technically referred to as “shit faced”…

I managed to get going on the bike reasonably well, but the very early on in the ride the bike started going to one side and me and the bike unceremoniously smashed into the gutter.

I remember seeing the curb coming towards me , feeling somewhat hurt and confused. As if to say “why is this happening to me”, “I’m perfectly good on a bike” none of that mattered though. I was about to hit the curb and that was that. Facts. 

Man how many google updates how there been where you felt similar, like a cold hard gutter smacking you in the face. Waking up one morning and suddenly your traffic is in half. The google slaps as they were known are still happening in some way shape or form, Google AI answers and more sponsored results sneaking in.

It’s your job to insulate yourself from these harshities. Be the authority for your brand, be the authority in your niche. Keep producing good new content . Google and now AI will love you all the more for it.

Same rules still apply. Quality links that make sense for your internal linking, quality back links. Build your Brand like you mean it with quality and quantity for google llm and across social media. Don’t just slap it up there, do that, it’s very likely to be slapped back down. It’s going to work just the same with AI trust me, it’s all about building trust and playing the long game.

Fail to plan we plan to fail.

Each week will have a certain theme for us, then there are the big ones to consider like Christmas, Valentines and Black Fridays. Writing one long form article per week is doable, this will them be turned into a newsletter, a series of question posts and tweets all neatly arranged and organised. 

This is a weekly process, but one that can be backloaded for future so as to free up time and not miss out on potential eyeballs. 

Whatever schedule system you decide on stick with it and stay organised. For more insights order our Turbo Edition here and you’ll really get the lowdown. 

Thanks for reading and sticking with us.

The Rizz Dog

DAY6 – AIMS, GOALS AND DREAMS

When I was 15 we went as a family to Disneyland Florida, it was the trip of a lifetime and I’ll never forget it. It was 1998, the year Princess Diana died.

I was bang into my Gangster Rap at the time, Tupac, Biggie (less so) Dogg Pound, Gravediggaz, Bone Thugs, the lot. I was in. Really though what’s a 14, 15 year old going to get out of disney world. Answer,

Everything, it was bloody brilliant, universal studios, terror towers, Epcot. Plus all the water parks, as said “time of my life”.

Dreaming up Rizzdogz was in part done by my daughter to be quite honest with you. One reason why it was a resounding yes in my head was because of my daughters love of dogs.

For a youngster she displays an extraordinary ability to spot dog breeds. Now I’m all for dogs I’d even go so far as to say I’m a dog person… however I don’t want to engender my life to one (not right now anyway).

So I thought I’d crack my fingers and get on the old lappy. She gets dogs just not quite like she thought she would. 

I’ve promised her if she does good at school we might have a crack at breeding dogs in ten years or so. “10 years” she said with a huff, she’s a lovely kid. 

Dreaming is a big part of what my life is about at the moment. Over the next two years I want to buy a little patch of agricultural land , build a wooden house on it and plant some stuff.

Pretty simple dream. Straight forward easy to imagine and with actionable steps. That’s the dream, and then I’ll have something to pass on to my daughter. 

What are your dreams, actual concrete and sensible ones over next two years or so? Are they actionable, can you write them down in chunks?

All the very best

The Rizz Dog

DAY 7 – DAILY WORK HABITS

In my city I grew up in, there used to be an underground arcade, full of some of the more nefarious and baddest types in the inner city. I managed to get access downstairs, as you had to walk past a gatekeeper character to get down there.

The room almost pitch black apart from arcade machine lights, the place was as noisy as it was smokey. “Get over here” , “uuuaaahh” “Lui Kang Wins”. Half the arcade machines had to be Mortal Kombat machines.

Now I typically had no money but I learned as an 11 year old someone would get pissed off and throw the last round leaving the machine empty at least one side, or somebody would let you have a round for them. I often got to have a few free goes. 

Moral to the story, take advantage of free trials online while you’re building your Brand up. Just be sure to keep a file on your computer called “Free Trials” and check in so you know what to cancel and when. The amount of money I’ve paid for free trials running over for Amazon Prime alone is criminal. 

Take the software for a spin particularly on a site like Shopify Apps Store, when you have your site setup basically how you like it. Just be aware of junk code building up.

Sometimes free software will leave code in the background of your site which may slow down loading. It’s good to make a duplicate of your site if you are going to have a month of trying many trials, then revert back to last months theme (and sort your menus again) should you be left with junk code.

I’ve learned a systematic approach to work is best, I’ve learned if I treat myself as a machine parts wear out quickly. Ive learned we are designed for rest as well as activity and most of all that I need reminding of this on an almost daily basis.

I learned the importance of rest very well back in 2008 when I trained to be a holistic therapist, not because I was basking and resting in a deep soulful quietitutude, but because I was working my pecs off. Yep certainly not too much rest, quite the contrary I was burning out in a dazzling Catherine wheel like fashion.

Put too much voltage through a circuit that is not designed for that circuit and something is gonna blow. You don’t want to blow a fuse if you can help it, let alone your entire nervous system. 

Time management and looking after yourself are so ruddy well vital in this process I should probably put this as day 1 email and not 7 but well, Google bomb sounds a lot cooler than sleeping mask nap time. Don’t knock it though it works, and in your nap breaks you get some great ideas there too. 

We are organic beings and it’s good to remember this.

For the tips hints and tricks turbo charged version just hit the PayPal button in this link.

It will give you vital insights and the software (most of which is free) that you can use setting up any brand you choose. 

As you are here you have already triggered the Rizzdog Premiere 7 day email letter. For the Rizzdog Turbo Edition simply click here. You also get a money back promise so if not completely happy you can get a full refund. 

Another thing will be to offer an extremely limited edition rizzdogz mug only available to Rizzdog subscribers so be sure to fill in the address field…

Very Best,

Rizz Dog